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Jim Wills


Fashion With a Conscious

In the 21st century clothing has become more accessible to more people around the world. Great fashion is no longer reserved for the runway, the galas, and award ceremonies. But readily available garments has seen the rise in fast fashion- which we've talked about on this blog before.With fast fashion comes the horror of cheap clothing which has the potential to do much more harm than just fill our landfills and pollute our planet (as if that isn't bad enough!) From water waste and toxic chemicals to quality of fabric being used, fast fashion may actually be killing us. This might sound drastic, but please read on for insight into the true dangers of fast fashion and what it means to be a responsible,...

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Jim Wills


Made-to-Order is the Future of Fashion

Made-to-order. It's a little like Bespoke, a little like Haute Couture, but comes without the pricetag of either. Made-to-order clothing is also part of the Slow Fashion Movement. The garment doesn't exist until the customer makes the purchase.

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Jim Wills


Paying Artists from Every Sale

At the Art Unknown Store, one of our basic values is that the artists get paid from every sale. You see, our clothing is unique. Unique in that the patterns and designs on the clothing were not computer generated, or drawn by some in-house graphic designer or taken off a royalty free design website. The patterns used in all of our clothing and accessories were created by professional artists.  The design on that crop top was originally a mural, painted across the bricks of a warehouse wall. Those leggings, a canvas of original art on display above a collectors mantle. That bomber jacket was a photograph, digitally manipulated and reformed into an original work. All of the patterns that the Art...

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Jim Wills


When Art and Fashion Collide

One of my favorite avant garde designers, the Japanese powerhouse Rei Kawakubo said, "Fashion is not art. The aims of fashion and art are different and there is no need to compare them." I must humbly disagree. I'd amend her quote with, "Fashion, once famous, now becomes art."

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